Every Tuesday and Thursday, Art43 Media trains its crew to stay current with the latest trends in the media industry.
Art43 Media is the Media Outfit for the Salesians of Don Bosco, ANN Province, a subsidiary of the Communications Department of the same. The Art 43 Media Studio is located at the Provincial House in Iju, Lagos, Nigeria. The studio was established to cater to the needs of the Province and help young people develop essential skills for a career in the media industry.
The studio offers photography services, cinematography, podcast sessions, music recording, video coverage, and training.
To stay ahead in the industry, the studio director, Fr. Toni Odior, conducts weekly training sessions for the media crew. The team consists of different demographics who are passionate about various aspects of media.
In February, the training focused on Concept Development and Understanding Audience in Nigerian Media. The crew gained insight into the concept development process, different existing concepts, the importance of concept development, and how Nigeria’s media landscape has evolved from traditional media to social media, impacting audience behavior.
As part of the training, the crew was challenged to identify a social need and develop a concept to address it. They then presented their ideas in a session that impressed their trainer, Fr. Odior.
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